Developed the packaging design for Barefoot x OREO THINS, a limited-edition collaboration that brought together two iconic consumer brands in a playful, high-impact package designed for instant shelf recognition.

The co-branded system balanced Barefoot’s approachable wine personality with OREO THINS’ unmistakable visual equities, creating a bold, culturally relevant packaging expression that felt ownable to both brands.

Impact: Generated 24.9MM daily impressions and up to 469MM monthly impressions, with national media coverage from USA Today, People, Delish, The Dieline, and late-night television.

Role: Lead Packaging Designer, Co-Branded Packaging System, Limited-Edition Packaging, Production Design

Led the creative design for Barefoot Pride 2020, a limited-edition packaging collection celebrating self-expression, inclusivity, and Barefoot’s playful brand spirit.

Developed custom illustrations and pattern systems across four unique bottles and cans, creating distinct SKU expressions while maintaining a unified collection across formats. The final system used bold color, expressive details, and cohesive visual language to deliver a celebratory, shelf-ready Pride collection.

Role: Lead Packaging Designer, Custom Illustration, Pattern Design, Limited-Edition Packaging System, Production Design
Recognition: 2020 MUSE Design Awards Gold; 2020 American Graphic Design USA Winner

Redesigned the Barefoot Hard Seltzers packaging system to improve on-shelf visibility, flavor communication, and appetite appeal in the highly competitive ready-to-drink category.

The refreshed system uses bold color, custom flavor illustrations, and cohesive SKU architecture to create a brighter, more craveable brand presence while staying true to Barefoot’s playful and approachable personality.

Role: Lead Packaging Designer, Custom Flavor Illustrations, SKU System Development, Production Design

Designed the packaging for Barefoot Frozen Chillers, a frozen wine cocktail line created to extend Barefoot into a new, refreshment-driven category.

Led the art direction for custom botanical illustrations, guiding the illustrator to develop a vibrant visual language that enhanced flavor cues, refreshment, and shelf impact. The final system uses bold color, energetic illustration, and clear SKU differentiation to create a playful, appetite-driven packaging expression.

Role: Lead Packaging Designer, Illustration Art Direction, Packaging System Development, Production Design

Redesigned the Barefoot 187ml carriers, developing an occasion-based packaging system that brought more storytelling, personality, and consumer connection to the small-format wine lineup.

Created custom illustrations across the carrier system to highlight key usage moments while maintaining a cohesive, scalable visual language across SKUs and retail formats.

Role: Lead Packaging Designer, Custom Illustration, Occasion-Based Packaging System, SKU System Development, Production Design

Developed Bonterra Sky & Sea, a private label wine for Delta Airlines, extending Bonterra’s existing packaging system into a travel-exclusive brand expression inspired by Mendocino County.

Created the concept and design direction within a three-day timeline for Delta review. Explored multiple bird and coastal directions before featuring the tern seabird and a Mendocino beachside backdrop to create a strong sense of place rooted in the region’s coastal landscape.

Role: Lead Packaging Designer, Brand Extension, Concept Development, Fast-Turnaround Design, Production Design

Created the packaging design for Bonterra Bubbles, a canned wine extension that brought Bonterra Organic Estates into a modern, portable format. The design translates Bonterra’s organic wine story into a fresh, vibrant visual system that balances natural credibility with contemporary shelf appeal.

Developed to stand out within the growing canned wine category, the packaging uses bold color, clean composition, and botanical-inspired details to create strong flavor differentiation and a premium-yet-approachable presence.

Role: Packaging Design, Brand Extension, Visual System Development, Production Design
Recognition: 2022 Graphic Design USA Winner

Designed and illustrated the Apothic Cabernet Sauvignon label, developing a flowing silk motif that weaves through the brand’s iconic “A” filigree.

The custom artwork adds depth, movement, and elegance while enhancing Apothic’s signature mystique and dark, sensual visual identity. The final label delivers a refined packaging expression that feels premium, dramatic, and distinctly ownable to the brand.

Role: Lead Packaging Designer, Custom Illustration, Premium Label Design, Brand Identity Extension, Production Design

Led the design for Love Olivia, a private label wine brand created for Trader Joe’s. The packaging system translates Italian inspiration into a modern, fruit-forward brand expression designed to feel fresh, friendly, and highly approachable at shelf.

The design balances heritage-inspired cues with bold color and accessible visual storytelling, creating a scalable system that works across varietals while maintaining a cohesive retail presence.

Role: Lead Packaging Designer, Private Label Brand Design, Packaging System Development, Visual Identity, Production Design

Designed and illustrated Psyche, a private label wine brand for Kroger inspired by the idea of dual perspectives.

Created custom illustrations in distinct styles for each label, mimicking fabric-inspired patterns to express contrast, individuality, and harmony within a unified label system. Each side brings its own visual rhythm and personality, while the full composition works together as a cohesive brand identity.

Role: Lead Packaging Designer, Brand Identity, Custom Illustration, Pattern Design, Concept Development, Packaging Design System, Production Design

Designed the 2020 Wine Advent Calendar for Aldi, creating a festive, illustration-led packaging system for one of the retailer’s high-visibility seasonal wine programs.

Developed custom illustrated patterns and holiday graphics to give the calendar a modern, joyful, and giftable feel while maintaining clarity across the large-format packaging structure. The visual system was created to feel collectible and celebratory, with strong shelf presence designed to stand out during the highly competitive holiday retail season.

Role: Lead Packaging Designer, Seasonal Packaging Design, Custom Illustration, Pattern Design, Retail Packaging System, Production Design

Designed the 2021 Wine Advent Calendar for Aldi, creating a fresh, illustration-led packaging system that built on the success of the previous year’s seasonal program.

Developed custom holiday graphics and patterns to give the calendar a joyful, giftable, and collectible feel with strong shelf impact in a high-volume retail environment. Aldi later adapted the design language for the Cheese Advent Calendar, extending the visual system across multiple seasonal product formats.

Role: Lead Packaging Designer, Seasonal Packaging Design, Custom Illustration, Pattern Design, Retail Packaging System, Production Design

Designed and illustrated the label design for Resting Brunch Face, a private label offering for Aldi, translating a witty, brunch-inspired concept balances humor with bold typography and approachable graphics. Delivering strong shelf presence, retail-ready package designed to stand out and resonate with a younger, lifestyle-driven audience.

Role: Lead Packaging Designer, Private Label Brand Design, Packaging System Development, Visual Identity, Illustration, Production Design

Designed the hard seltzer can packaging for Pacific Fruit Vineyards, translating the brand’s wine identity into a modern, ready-to-drink format.

The system carries forward key brand equities — vibrant color, fruit-forward illustration, and clear flavor communication — while adapting them for the energy, portability, and shelf expectations of the seltzer category. The result is a fresh, cohesive brand extension that remains recognizable across formats while creating a distinct presence in cans.

Role: Lead Packaging Designer, Brand Extension, Can Packaging Design, Visual System Adaptation, Production Design

Designed Dolce Sole, a private label wine brand for Publix, inspired by Italian tile patterns, Mediterranean warmth, and the joyful nostalgia of classic fruit bar packaging.

Developed a colorful, illustration-led visual identity featuring hand-illustrated tile motifs and a custom fruit bowl icon. The system blends decorative detail with approachable flavor cues, creating a bright, giftable packaging expression designed for strong shelf presence and scalability across SKUs.

Role: Lead Packaging Designer, Private Label Brand Identity, Custom Illustration, Icon Design, Packaging Design System, Production Design

Designed Dolcezza Wine Spritzers, a private label brand for Sprouts Farmers Market inspired by the freshness and easygoing spirit of the Mediterranean coast.

Developed a bright, approachable visual identity with a hand-lettered logo and custom fruit illustrations, creating a packaging system that feels sunny, modern, and refreshment-driven. The final design balances vibrant shelf impact with a friendly, better-for-you sensibility tailored to the Sprouts retail environment.

Role: Lead Packaging Designer, Private Label Brand Identity, Hand-Lettered Logo Design, Custom Illustration, Packaging Design System, Production Design

Designed a sweet fruit wine line extension for Total Wine & More, expanding the brand with a fresh, flavor-forward visual direction. Created custom illustrations focused on appetite appeal and flavor recognition, delivering a vibrant, cohesive system designed to stand out on shelf and clearly cue sweetness and fruit character across SKUs.

Role: Lead Packaging Designer, Private Label Brand Design, Custom Illustrations, Production Design

Designed Black Point, a private label wine brand for Sam’s Club under the Member’s Mark portfolio.

Developed a bold, shelf-forward visual identity tailored to high-volume club retail, balancing premium brand cues with clarity, accessibility, and scalability across SKUs.

Role: Lead Packaging Designer, Private Label Brand Identity, Packaging Design System, Production Design

Designed Sailor’s Reserve Port, a private label wine brand for Aldi, creating a maritime-inspired brand identity and packaging system that connects port wine tradition with themes of exploration and craftsmanship.

The illustration-led design uses classic nautical cues—including a mermaid, compass, and anchor—to build a distinctive brand story and memorable shelf presence. The final system balances heritage-inspired detail with clarity, approachability, and retail impact for a high-volume private label retail environment.

Role: Lead Packaging Designer, Private Label Brand Identity, Production Design

My foundation in packaging design began at CBX, a packaging design firm where I supported and designed CPG packaging work for Nestlé Confections. I later expanded across natural personal care and food brands, designing packaging and brand materials for Avalon Organics, Alba Botanica, Jason Naturals, and Mariani Packing Company. This early work gave me a strong foundation in consumer packaging, visual hierarchy, component and material considerations, print production, color matching, press checks, and international/private label packaging programs. These experiences shaped my approach to building scalable, production-conscious packaging systems that balance brand storytelling, shelf impact, and real-world execution, a foundation I later developed through my work at Gallo and continue to lead at Bonterra.