Designed the private label Sailor’s Reserve Port for Aldi, creating a maritime-inspired packaging system rooted in exploration, tradition, and craftsmanship. The label features a mermaid holding a compass with an anchor, symbolizing guidance, discovery, and stability—visual cues that nod to the seafaring heritage historically associated with port wines.

The illustration-led design balances classic nautical elements with a refined, approachable aesthetic, delivering a strong shelf presence while maintaining clarity and value within a high-volume private-label environment.

Designed and illustrated the label design for Resting Brunch Face, a private label offering for Aldi, translating a witty, brunch-inspired concept balances humor with bold typography and approachable graphics. Delivering strong shelf presence, retail-ready package designed to stand out and resonate with a younger, lifestyle-driven audience.

Designed the new Bonterra Bubbles cans, creating a fresh, modern packaging expression that highlights organic grapes and elevates the brand’s presence in the growing canned wine category.

DESIGN AWARDS

2022 Graphic Design USA Winner

Designed the limited-edition packaging for the Barefoot × OREO THINS collaboration, bringing together two iconic brands through a playful, shelf-forward design system.

The campaign generated 24.9 million daily impressions and up to 469 million monthly impressions, earning widespread national attention and cultural relevance.

The collaboration was featured across major media outlets, including USA Today, New York Post, Food Network, Saturday Night Live, Late Night with Seth Meyers, People, Delish, and The Dieline.

Redesigned the Barefoot Hard Seltzers packaging to increase color impact, appetite appeal, and on-shelf visibility in a highly competitive category. Created custom illustrations for the full can lineup, delivering a cohesive, vibrant system that feels fresh, flavorful, and distinctly Barefoot.

Led the creative design for Barefoot Pride 2020, developing illustration-driven packaging and pattern systems across four unique bottles and cans. The collection was designed to feel celebratory, inclusive, and visually unified across formats and SKUs.

DESIGN AWARDS
2020 Muse Design Awards Gold
2020 American Graphic Design USA

Designed the packaging for Barefoot Frozen Chillers, developed specifically for the frozen category. Led the art direction for custom leaf illustrations, guiding the illustrator to create a fresh, vibrant visual language that reinforces flavor cues, refreshment, and strong on-shelf visibility.

Redesigned the Barefoot 187ml carriers, creating an occasion-based illustration system that strengthens consumer connection and expands usage moments. The design balances playful storytelling with scalability across SKUs and retail formats.

Designed the hard seltzer can packaging for Pacific Fruit Vineyards, extending the visual language from the wine bottle into the seltzer category. Translated core brand equities—color, illustration style, and flavor cues—into a cohesive, can-ready system that feels fresh, approachable, and consistent across formats.

Led the design of Love Olivia, a private label wine brand for Trader Joe’s, translating Italian inspiration into a modern, fruit forward packaging system. The design balances heritage cues with bold color and accessibility, creating a scalable brand that feels fresh, friendly, and retail-ready.

Designed and illustrated the Psyche brand for Kroger, built around the idea of dual perspectives. The concept brings together two distinct points of view through contrasting patterns, illustrations, and visual languages—creating a bold, unexpected label system that feels dynamic yet cohesive. While each side expresses contrast and individuality, the elements are designed to work together harmoniously as a unified brand.

Seasonal Packaging Design & Illustration

Designed the 2020 Wine Advent Calendar for Aldi, creating illustrated patterns and holiday graphics that bring a festive, modern feel to a high-visibility seasonal product. Developed a cohesive illustration system designed to feel joyful, giftable, and collectible, while maintaining clarity and strong shelf presence across the calendar format.

Seasonal Packaging Design & Illustration

Designed the 2021 Advent Calendar for Aldi, creating illustrated holiday graphics that build on the success of the previous year while delivering a fresh, festive visual direction. Developed an illustration-led system designed for giftability, seasonal impact, and strong shelf presence in a high-volume retail environment.

Designed and illustrated the Apothic Cabernet Sauvignon label, featuring a flowing silk motif woven through the iconic “A” filigree. The illustration adds depth, movement, and elegance, enhancing the brand’s mystique while reinforcing Apothic’s dark, sensual visual identity.

Designed the private label brand Dolcezza Wine Spritzers for Sprouts Farmers Market, creating a sweet wine spritzer inspired by the Mediterranean coast. Developed a bright, approachable visual identity featuring a hand-lettered logo and custom fruit illustrations, evoking sunshine, freshness, and effortless coastal living. The packaging was designed to feel vibrant, inviting, and modern, while standing out on shelf within the better-for-you retail space.

Designed the private label wine brand Dolce Sole for Publix, inspired by Italian tile patterns and classic fruit bars. Developed an illustration-driven visual identity featuring hand-illustrated tile motifs and a custom fruit bowl icon, blending Mediterranean warmth with a colorful, approachable, and modern aesthetic. The system was designed to feel joyful and giftable while maintaining strong shelf presence and scalability across SKUs.

Designed a sweet fruit wine line extension for Total Wine & More, expanding the brand with a fresh, flavor-forward visual direction. Created custom illustrations focused on appetite appeal and flavor recognition, delivering a vibrant, cohesive system designed to stand out on shelf and clearly cue sweetness and fruit character across SKUs.

Designed the private label wine brand Black Point for Sam’s Club under the Member’s Mark portfolio. Developed a bold, shelf-forward visual identity tailored to high-volume retail, balancing strong brand presence with clarity, accessibility, and scalability across SKUs.

Designed the in-store POS for Faux Pas by Betches, translating the brand’s bold, witty personality into a high-impact retail execution. Developed graphics and layouts optimized for visibility and engagement at shelf, ensuring the POS felt playful, culturally relevant, and unmistakably on-brand within the retail environment.

Concepted and art directed the 2025 content photoshoot for Fetzer, leading the creative vision from concept through on-set execution. Oversaw all pre-production, including model styling, wardrobe selection, and prop sourcing, ensuring every detail supported the brand’s visual strategy and content needs.

Executed a highly efficient production, capturing over 400 images across two shoot days while keeping total production costs under $10,000. Collaborated closely with the photographer and cross-functional partners to deliver a robust, versatile content library designed for use across digital, social, and marketing channels throughout the year.

Concept Development & Art Direction

For over a year and a half, conceptualized and sketched creative ideas for Gallo Family Wines digital content, supporting brand storytelling across digital channels. Collaborated closely with photographers, food and prop stylists, producers, brand partners, and account teams to bring concepts to life from initial sketch through final execution.

Art directed photoshoots, ensuring visual consistency, strong storytelling, and alignment with brand objectives across multiple campaigns.

Concepted, designed, and art directed the Entertainment Made Easy 360° campaign for E. & J. Gallo Winery’s Premium portfolio brands, creating Spring entertainment programming across multiple touchpoints. Collaborated closely with photographers and food stylists to develop and execute photoshoots, translating lifestyle-driven concepts into cohesive visual storytelling that supported seasonal marketing and brand engagement.

Concepted, designed, and art directed the Thanksgiving seasonal programming for E. & J. Gallo Winery’s Premium portfolio brands. Collaborated closely with photographers and food stylists to develop and execute photoshoots, translating holiday-focused concepts into cohesive lifestyle imagery and visual storytelling across campaign touchpoints.

Designed 360 marketing program show casing E. & J. Gallo WInery’s Rosé Portfolio.

Designed and developed retail display solutions across multiple brands, including pole toppers, 3D displays, and in-store activations. Created concepts and production-ready designs optimized for visibility, durability, and scalability, translating brand storytelling into impactful physical retail experiences.

Hero art adapted to various materials: neckers, shelf-talkers, carton riders, header cards, and digital visual assets.